Sources: has less electives and a focus on science, with many electives going to math, statistics, or computing courses. Even the similarities: the earning potentials, while similar, are not identical, and the career paths fork at the higher levels. Marketing focuses on the relationship between products and consumers. In either discipline, graduates put to work strategic and creative thinking, as well as interpersonal skills, and contribute to the success of their organization. What Does Majoring in Communications Mean? The average marketing degree holder earns $77,300 each year while the average communications degree holder earns $72,200. Marketing managers, however, can earn up to around $97,260 while communications majors top out around $89,430, widening the gap of financial potentials (See References 3). Communications programs focus on different aspects of communications, depending on the college or university. While the two career paths have similar earning potentials, marketing edges out communications by a few thousand dollars each year. Christopher Cascio is a memoirist and holds a Master of Fine Arts in creative writing and literature from Southampton Arts at Stony Brook Southampton, and a Bachelor of Arts in English with an emphasis in the rhetoric of fiction from Pennsylvania State University. Their strong understanding of economics, production, and product performance may lead to work as a market researcher, or they may be the public face of a company as a public relations executive. What Is the Difference Between Vocational & Technical Courses? Now that you’ve learned about marketing vs. communication, you may have identified some aspects of each degree that are important to you. Communication vs. Communications Marketing students, on the other hand, are trained specifically in the field of commerce, so they can successfully market a product or service to an intended consumer. ), marketing is a focused study on, well, marketing. However, if you enjoy reading and writing and seek career flexibility, a communication degree such as Maryville University’s online Bachelor of Arts in Communication may prove more worthwhile. Types of Jobs a Bachelor's Degree in Science Offers, University of Texas College of Communication: The Undergraduate Program in Communication Studies, American University School of Communication: BA in Communication Studies, University of Maryland Robert H. Smith School of Business: Marketing. Choosing the right college program is difficult work, especially if you have a sense that you want to study some form of communications or marketing. Some institutions, however, like Franklin University in Columbus Ohio, offer a Master of Science degree in marketing and communication, and aims to bridge the gap between the two fields (See References 4). Houston Chronicle, “What Can I Do with a Bachelor of Arts in Communication?” has required courses in the history of the media, international media and media and the government, but the B.S. tends to be more general, with many electives and the option to take a second major, where a B.S. Students hone their problem-solving and interpersonal skills as they gain valuable experience in collaboration. Colleges in the U.S. offer degrees in both communications and in marketing, and even some hybrid degrees that offer a bachelor's in communications with a focus on marketing. Degree in Sports Communication? The ability to communicate effectively is essential for many careers and organizational structures. Bring us your ambition and we’ll guide you along a personalized path to a quality education that’s designed to change your life. On the other hand, marketing students may pursue a Master of Business Administration (MBA) or begin a career in sales, advertising, or brand managing. Incoming Freshman and Graduate Student Admission, Maryville University’s online Bachelor of Science in Marketing, Maryville University’s online Bachelor of Arts in Communication, The Balance Careers, “10 Jobs for Marketing Major Graduates”, Monster, “So I Have a Degree in Communications … What’s Next?”, U.S. Bureau of Labor Statistics, Advertising, Promoting and Marketing Managers, U.S. Bureau of Labor Statistics, Media and Communication Occupations. What to Major in If You Want to Be a Publisict. Whereas communications offers broad skills for working in media, public relations or for an organization doing its communications work (press releases, newsletters, managing website content, etc. Selling takes many forms, from advertising to in-person sales, and marketing degrees almost always touch these bases. Communications are a part of the ample marketing plan. The study of communication or marketing prepares students with skills and knowledge related to written and spoken communication in different formats and media. Colleges offer communications in both a bachelor of arts (B.A.) If you’re interested in business and economics and know you want a job where you can help businesses meet their organizational objectives, a marketing degree such as Maryville University’s online Bachelor of Science in Marketing may be a great fit. 650 Maryville University Drive St. Louis, MO 63141. A Bachelor’s degree in Marketing will teach you to identify which financial and managerial approaches are most effective in today’s marketing operations. - Marketing and Communication. So what is the difference between marketing and communications? A marketing education prepares graduates for careers in advertising or media, while communication programs allow students to pursue different options in fields such as journalism or public relations. However, while the terms communication and communications have historically been used to distinguish between different types of degree programs, that distinction has become less clear, as more schools have started to use the term communications in program titles. A bachelor’s degree in communication offers graduates the potential to pursue careers in several different industries, such as journalism and law. Learn more about our online degree programs. Saying there is not is like saying PEZ candy and dark chocolate are the same thing—they’re both candy, right?”[1] They are not the same! Many undergraduate degrees promote skills in this area, but students should consider key differences among their options and how each potential degree suits their interests and goals. Monster, “So I Have a Degree in Communications … What’s Next?” They're not trained specifically for one job, but to adapt and apply their expertise to communications in all fields (See References 1). The curriculum emphasizes the financial side of advertising and public relations and helps students develop research skills to analyze and understand the ups and downs of the market. Marketing isn’t just the advertising itself; it consists of both preliminary research and performance analysis. According to CNN Career Builder, communications degree holders often compete for the same jobs as English majors, which often includes teaching, but they also qualify for positions in public speaking, public relations, advertising and broadcasting, many of which overlap with jobs for which a marketing major might also qualify. Students of each discipline are educated differently, in different departments, and with different goals in mind. Here, we outline the major differences between marketing and communication degrees so you can choose the one that best fits your interests and aspirations. U.S. Bureau of Labor Statistics, Advertising, Promoting and Marketing Managers Forbes, “So, You Want a Career in Marketing?” Olivet College: What career opportunities are with a communication degree? For example, American University in Washington D.C.’s communications B.A. Although there are several similarities, there are many differences between marketing and communication degrees, including the coursework and common career paths for graduates. Copyright © 2020 Maryville University. What Can I Do With a B.A. What Classes Do I Need in College to Work in Public Relations? As such, they include coursework exploring communication strategy and how technology is changing the ways humans exchange information. A master's or doctoral degree in communications will prepare students for higher level professional work and teaching, while marketing graduate degrees take the form of a master's of business administration, and train candidates to finely tune their areas of expertise for practical application. Graduates of programs such as Maryville University’s online Bachelor of Arts in Communication are strong readers and writers but also have superior organizational and public speaking skills to articulate a business’s message clearly across multiple channels.

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